Recently, World Brand Lab published the 2009(sixth-session)《China Top 500 Brands, CSPC listed as the 366 with valued 1.92billion Yuan, this is the fourth time for CSPC listed in China top 500 brands.
CSPC group attached great importance on brand construction through integrating subsidiaries brand into Major trademark as “CSPC Pharma” and in addition, a strict product quality supervision and perfect post-service system have been setup to promote product and service level, which greatly strengthen the reputation and influence of CSPC brand. in year 2009, relying on the strategy transformation and finished product sales reaching “5billion in 3years ” as middle target, CSPC group took strong advertisement promotion and market pulling to construct Guoweikang as good brand in consumers’mind, which is hoped to enhance enterprise and other sub-brand development. Guoweikang brand together with NBP the new drug mark will become the two engine for CSPC formulations products. It was reported that 11 companies from Hebei province were listed.